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7/12/24, 1:05 PM Omnichannel retail: Future of Middle East shopping
Why omnichannel retail is the future of shopping in the

Middle East

The Middle East retail sector is embracing omnichannel experiences, influenced by a young population and
the need for seamless online and offline shopping

by Nishith Rastogi, CEO & Founder, July 12, 2024 11:30 AM
Locus.sh GST SHARE

The retail landscape in the Middle East is undergoing a transformative shift. For
decades, it has been dominated by physical stores ranging from small grocers to large

hypermarkets. This model is now evolving to favour dynamic omnichannel consumer
experiences. In short, consumers are seeking the best of online and in-store retail
shopping.

This evolution is primarily driven by the region’s young population, coupled with one of

the highest levels of smartphone penetration globally. This digital shift has not only

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