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7/12/24, 1:05 PM Omnichannel retail: Future of Middle East shopping
win-win situation as it enables both parties to benefit from predictable, flexible, and
convenient fulfilment.

Tackling last-mile fulfilment challenges

As one of the most cost-intensive and complex legs of fulfilment, it is no surprise
achieving efficiency at the last mile is among our top priorities. Moreover, maintaining
the freshness of delivered goods poses its unique challenges.

Optimising order management, route planning, and delivery slot management are key
focus areas for improving efficiency, keeping costs in check, and offering superior
customer experiences at the last mile.

To that end, technology is a crucial enabler in the omnichannel equation. From
predictive analytics that forecast buying habits to real-time tracking of deliveries,
technology underpins our efforts to meet and exceed customer expectations. It allows

for more informed decision-making and better management of inventory and delivery
systems, ensuring that we deliver not just goods, but also an exceptional shopping

experience.

Cutting-edge logistics solutions leverage advanced algorithms that optimise routes and
delivery schedules, accommodating hundreds of constraints to achieve these goals.
Such innovative logistics solutions ensure that the freshness customers experience in-

store is what they receive at their doorsteps, thus replicating the in-store shopping
experience through timely and efficient online delivery.

Read more:

The Middle East’s retail industry is poised for significant growth and evolution as it
embraces omnichannel strategies. By adopting the right digital strategy, retailers can

take charge of customer needs and secure a competitive advantage by setting new
standards for retail excellence in the region.

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