Page 13 - MBRF PR REPORT - MARCH 2025

Press Release

His Excellency Jamal bin Huwaireb, CEO of MBRF, said: “The ‘KnowTalks’ series is a crucial
platform for addressing the issues shaping the global knowledge ecosystem and exploring

sustainable development solutions. This initiative, which brings together leading experts and

thought leaders, will pave the way for tackling future challenges, fostering innovative solutions
that align with global transformations, and enhancing the role of knowledge in promoting

social and economic well-being. The series embodies MBRF’s dedication to fostering
knowledge and passing it on to future generations, thereby contributing to the development

of more advanced, prosperous, and future-ready communities.”

Hany Torky, Chief Technical Adviser and Project Manager of the Knowledge Project -
UNDP said: “At UNDP, our goal is to accelerate the dissemination of knowledge and innovation

as essential drivers of sustainable development. Through our collaboration with MBRF for the

‘KnowTalks’ series, we aim to bring together experts and thought leaders from around the
world to explore innovative strategies and solutions for developmental and knowledge-related

challenges while emphasizing the importance of innovation and cross-cultural collaboration.”

The first session of the series recently took place under the theme “From Boomers to Gen Z:
Driving Innovation Together," presented by Maysoun Ramadan, Global Head of Patients and

Society Diversity, Equity, and Inclusion, and Chief Diversity Officer for APAC at Roche. This
session explored how to leverage intergenerational diversity to drive innovation and

collaboration across various sectors, particularly in science, technology, engineering, arts, and

mathematics (STEAM). Key discussion points included the role of inclusion in strengthening
communities, bridging generational perspectives within STEAM, and utilizing generational

diversity to enhance creativity and workplace culture. The session also listed the unique
characteristics of different generations shaped by historical and cultural influences and

included insights from Ipsos’ 2023 report on generational diversity in the UAE.

Furthermore, the session highlighted generational diversity within the UAE’s population, as
outlined in the 2024 report by the United Nations Department of Economic and Social Affairs

(DESA). According to this report, Generation Alpha accounts for 16.43 percent of the total

population in the UAE, while Generation Z represents 13.46 percent, Baby Boomers make up
5.29 percent, and the Silent Generation, along with older Boomers, constitute 1.7 percent.