Page 48 - MBRF PR REPORT - December 2023

12/22/23, 1:46 PM Latest News
practical skills and the art of dealing with day-to-day tasks, business dealings, and family dynamics. The
packages comprise 50,000 books from the MBRF, which will be distributed to 2500 families. The thoughtfully

selected books draw the interest of every family member by offering insightful knowledge, widening their
intellectual perspectives, and assisting them in laying the groundwork for a home library.

His Excellency Jamal bin Huwaireb, CEO of the MBRF, said, “The Foundation confirms its unwavering
dedication to constantly support and motivate members of society to gain knowledge in a sustainable way,
which improves their knowledge skills and allows them to stay updated with global developments. We believe

that our efforts will lead to the development of an educated generation that is capable of contributing to the
growth of society, with a focus on younger people, whom the country relies on for building a knowledge

society. The initiative is following the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice
President and Prime Minister of the UAE and Ruler of Dubai, who highlighted that a nation that reads gives

birth to a generation that inherits the values of good, tolerance, and moderation and faces challenges with
hope and perseverance. The MBRF is delighted to utilize World Arabic Language Day to underscore the

remarkable efforts and initiatives based on its belief in the significance of the Arabic language and the
necessity to boost its presence in society. The launch of the ‘My Family is Reading’ and ‘Bil Arabi’ initiatives
on the sidelines of this event underlines the MBRF’s commitment to supporting and protecting the Arabic

language and promoting its usage.”
Furthermore, Her Excellency Hessa Rasheed, Acting Executive Director of Education Development Sector,

Emirates Schools Establishment (ESE), pointed out that ESE is dedicated to creating a generation of readers
equipped with science and knowledge and instilling an interest in reading among students as part of its

educational policies. It also seeks to collaborate with various strategic partners to implement activities that
encourage a cultural movement among all members in the realm of education. She also appreciated the

MBRF’s initiative, which enriches the school library at the Zayed Educational Complex with a vast collection
of renowned books that help boost the knowledge of both students and parents alike.
The ‘My Family is Reading’ initiative is a knowledge project focusing on encouraging reading culture and

elevating knowledge status in the UAE by distributing popular books to families. The ESE’s involvement with
this project, which focuses on youth, has helped spread the benefits and provide targeted families with

seamless access to these packages, thereby expanding the project base to include every family.
Currently, over 35 government and private entities have collaborated with the initiative, and it has benefited

50,000 Emirati families. In addition to raising children’s and youths’ awareness, under the MBRF’s conviction
that families are the center of society and need to receive knowledge support, the initiative further aims to

offer packages that are appropriate to all family members and motivate them to read.
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