Page 50 - MBRF PR REPORT - December 2023

12/22/23, 1:47 PM MBRF distributes packages of books under “My Family is Reading” initiative | Web Release
be distributed to 2500 families. The thoughtfully selected books draw the interest of every family member by offering
insightful knowledge, widening their intellectual perspectives, and assisting them in laying the groundwork for a home

library.

His Excellency Jamal bin Huwaireb, CEO of the MBRF, said, “The Foundation confirms its unwavering dedication
to constantly support and motivate members of society to gain knowledge in a sustainable way, which improves their

knowledge skills and allows them to stay updated with global developments. We believe that our efforts will lead to the
development of an educated generation that is capable of contributing to the growth of society, with a focus on younger
people, whom the country relies on for building a knowledge society. The initiative is following the vision of His

Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of
Dubai, who highlighted that a nation that reads gives birth to a generation that inherits the values of good, tolerance, and

moderation and faces challenges with hope and perseverance. The MBRF is delighted to utilize World Arabic Language
Day to underscore the remarkable efforts and initiatives based on its belief in the significance of the Arabic language

and the necessity to boost its presence in society. The launch of the ‘My Family is Reading’ and ‘Bil Arabi’ initiatives on
the sidelines of this event underlines the MBRF’s commitment to supporting and protecting the Arabic language and

promoting its usage.”

Furthermore, Her Excellency Hessa Rasheed, Acting Executive Director of Education Development Sector, Emirates
Schools Establishment (ESE), pointed out that ESE is dedicated to creating a generation of readers equipped with
science and knowledge and instilling an interest in reading among students as part of its educational policies. It also

seeks to collaborate with various strategic partners to implement activities that encourage a cultural movement among
all members in the realm of education. She also appreciated the MBRF’s initiative, which enriches the school library at

the Zayed Educational Complex with a vast collection of renowned books that help boost the knowledge of both
students and parents alike.

The ‘My Family is Reading’ initiative is a knowledge project focusing on encouraging reading culture and elevating

knowledge status in the UAE by distributing popular books to families. The ESE’s involvement with this project, which
focuses on youth, has helped spread the benefits and provide targeted families with seamless access to these packages,

thereby expanding the project base to include every family.

Currently, over 35 government and private entities have collaborated with the initiative, and it has benefited 50,000
Emirati families. In addition to raising children’s and youths’ awareness, under the MBRF’s conviction that families are
the center of society and need to receive knowledge support, the initiative further aims to offer packages that are

appropriate to all family members and motivate them to read.

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