Page 28 - MAJRA PR REPORT - MARCH 2025

3/24/25, 9:46 AM In the presence of Abdulla bin Touq Al Marri, Majra – National CSR Fund hosts ‘Impact Lab’ - Aletihad News Center

The ‘Impact Lab’ served as a strategic forum for co-designing and developing an initial comprehensive enablers
framework (both financial and non-financial) to encourage private sector companies to adopt CSR and sustainability
global best practices. Discussions during the workshop focused on a wide range of topics such as creating a robust
and effective financial and non-financial opportunity and enablers package for CSR and sustainability-driven
businesses. By co-designing an initial criterion for companies to qualify for CSR and sustainability in enablers and
crafting a strategic roadmap for the implementation of a robust enablers framework in line with the UAE’s CSR and
sustainability goals.

During the event, Sarah Shaw underscored the significance of collaboration between government policy makers,
industry leaders, and active change agents in shaping a bright future that prioritises CSR and sustainability. She
added: “CSR and sustainability are not merely a challenge; they are a significant opportunity for positive impact. By
embracing responsible growth, we are not just building a resilient business but are collectively shaping the future
history of the UAE.”

The ‘Impact Lab’ saw active participation from leading government entities such as Ministry of Community
Empowerment, Ministry of Human Resources & Emiratisation, Ministry of Economy, Minister of Industry and Advanced
Technology, Minister of Climate Change & Environment and Minister of Finance in addition to leading private sector
companies, industry experts, all working together to define actionable steps that will fortify the UAE’s position as a
global leader in CSR and sustainable business practices. As Majra continues to lead several CSR and sustainability
initiatives, the insights and outcomes from the ‘Impact Lab’ will be instrumental in shaping future policies and
incentives/enablers structures that foster responsible corporate behaviour and the future impact-based economy of the
UAE.

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