Page 3 - JGROUP PR REPORT FEBRUARY 2025
P. 3
PR REPORT
JGroup
February 2025
3 Press Releases were issued for JGroup
1 Interview was conducted for JGroup
1 Content Development was made for JGroup
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 567,000
*Arabic Total Value of Spend 1:4 AED 2,268,000
English Total AED 447,300
*English Total Value of Spend 1:4 AED 1,789,200
TOTAL AED 4,057,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
