Page 8 - JGROUP PR REPORT FEBRUARY 2025

Press Release

JGroup explores future of media & advertising in AI era at Web

Summit Qatar 2025

Dubai, February 25, 2025: JGroup, a leading global media powerhouse, is participating in

Web Summit Qatar 2025, which is running till Wednesday, February 26, 2025, in Doha, Qatar.
At the event, the company is taking part in key discussions on the evolving landscape of media

and advertising in the era of artificial intelligence (AI).

JGroup has been committed to making a significant impact on the future of the industry by

leveraging AI for creativity, efficiency and moral media practices as the region reinforces its
position as a leading hub for technological innovations. The progressive potential of emerging

technologies has been revolutionising the media and advertising landscape, from automated

campaign management and advanced audience targeting to hyper-personalised content
distribution and predictive consumer analytics. During the summit, JGroup has been offering

vital insights on the potential of AI-driven solutions in improving digital storytelling,
optimising ad placements and boosting brand engagement.

Imad Jomaa, Founder and CEO of JGroup, stated:
“It’s no secret that AI is revolutionising the advertising industry by reshaping ways marketers

work and driving unprecedented growth. AI is at the core of the rapidly evolving media and
advertising landscape in the Middle East region. It is more than simply a tool for automation;

it fosters innovation, productivity and meaningful connections between audiences and brands.

Being a leading player in this industry, we are committed to advancing this discussion and
ensuring that it is used ethically while realising its full potential for audience engagement,

narrative and market intelligence. Its ability to mimic human thinking, recognise patterns and
make predictions has made it an integral part of our daily lives and business operations.”

Brands can enhance user experiences across digital and out-of-home (OOH) channels, optimise
ad spending and deliver personalised campaigns in real time by leveraging innovative