Page 10 - JGROUP PR REPORT FEBRUARY 2025

Press Release

Digimotive and du Telecom’s sustainability-driven campaign

wins Bronze Award at MENA Digital Awards

Dubai, February 12, 2025: Digimotive, a leading digital solutions provider in the Middle

East and North Africa (MENA), has won the Bronze Award in the ‘Digital by Cause’
category at the prestigious MENA Digital Awards 2024. The recognition celebrates

Digimotive’s collaboration with du Telecom on an innovative sustainability-focused

campaign launched at GITEX Global 2023, setting new benchmarks for sustainable
digital innovation in the region.

Launched under the theme ‘Shaping a Sustainable Tomorrow Through Advanced

Technology,’ the award-winning campaign leveraged AI-powered solutions to achieve an

impressive 23% reduction in carbon emissions while generating over 1.8 million high-
impact impressions. The partnership between Digimotive and du Telecom marks a

significant step in aligning digital transformation with sustainability goals, reflecting both

companies’ commitment to environmental responsibility and innovation.

Rafat Jebril, Founder & CEO of Digimotive, said: “Innovation is a key pillar that

differentiates Digimotive in the market. As sustainability becomes increasingly vital,

we’ve reimagined how to seamlessly integrate it into the digital landscape. Our

collaboration with du Telecom reflects a shared commitment to sustainability and
technology—driving meaningful change through innovation. We are proud to have

collaborated with du Telecom to further contribute to a more sustainable future”

The campaign’s achievements included a 23% reduction in carbon emissions—

equivalent to a 1,987-kilometer car journey or the energy required to power over 33,457

mobile phones. Additionally, the initiative generated over 19,000 clicks, more than 1.8

million impressions, and an impressive click-through rate (CTR) of 1.04%.