Page 14 - JGROUP PR REPORT FEBRUARY 2025

3/4/25, 10:41 AM JGroup explores future of media & advertising in AI era at Web Summit Qatar 2025

JGroup explores future of media & advertising

in AI era at Web Summit Qatar 2025

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2025-02-26 02:05:34

(MENAFN- Orient Planet Group) Dubai, February 25, 2025: JGroup, a leading
global media powerhouse, is participating in Web Summit Qatar 2025, which is running till
Wednesday, February 26, 2025, in Doha, Qatar. At the event, the company is taking part in
key discussions on the evolving landscape of media and advertising in the era of artificial
intelligence (AI).
JGroup has been committed to making a significant impact on the future of the industry by
leveraging AI for creativity, efficiency and moral media practices as the region reinforces its
position as a leading hub for technological innovations. The progressive potential of
emerging technologies has been revolutionising the media and advertising landscape, from
automated campaign management and advanced audience targeting to hyper-personalised
content distribution and predictive consumer analytics. During the summit, JGroup has been
offering vital insights on the potential of AI-driven solutions in improving digital storytelling,
optimising ad placements and boosting brand engagement.
Imad Jomaa, Founder and CEO of JGroup, stated:
“It’s no secret that AI is revolutionising the advertising industry by reshaping ways marketers
work and driving unprecedented growth. AI is at the core of the rapidly evolving media and
advertising landscape in the Middle East region. It is more than simply a tool for automation;
it fosters innovation, productivity and meaningful connections between audiences and
brands. Being a leading player in this industry, we are committed to advancing this
discussion and ensuring that it is used ethically while realising its full potential for audience
engagement, narrative and market intelligence. Its ability to mimic human thinking, recognise
patterns and make predictions has made it an integral part of our daily lives and business
operations.”
Brands can enhance user experiences across digital and out-of-home (OOH) channels,
optimise ad spending and deliver personalised campaigns in real time by leveraging
innovative advertising solutions. JGroup has pioneered the integration of AI-driven analytics
to enhance digital, broadcast and OOH advertising networks, further paving the way for
data-driven and high-impact campaigns.
In light of rapid technological developments, the MENA regions is making substantial efforts
to strengthen its position as a leader in media innovation. Furthermore, Qatar’s commitment
towards fostering a tech-powered economy cements its role as a strategic hub for AI-driven
media and advertising in the region.
JGroup’s commitment to staying ahead of industry trends and influencing the media
landscape through innovative technologies and strategic partnerships is reflected by its
participation at Web Summit Qatar 2025.
Web Summit Qatar 2025 is projected to convene global media leaders, AI pioneers and

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