Page 18 - JGROUP PR REPORT FEBRUARY 2025

3/11/25, 1:52 PM JGroup explores future of media & advertising in AI era at Web Summit Qatar 2025
analytics. During the summit, JGroup has been offering vital insights on the potential of AI-driven
solutions in improving digital storytelling, optimising ad placements and boosting brand engagement.

Imad Jomaa, Founder and CEO of JGroup, stated:
“It’s no secret that AI is revolutionising the advertising industry by reshaping ways marketers work and

driving unprecedented growth. AI is at the core of the rapidly evolving media and advertising landscape
in the Middle East region. It is more than simply a tool for automation; it fosters innovation, productivity
and meaningful connections between audiences and brands. Being a leading player in this industry, we
are committed to advancing this discussion and ensuring that it is used ethically while realising its full

potential for audience engagement, narrative and market intelligence. Its ability to mimic human
thinking, recognise patterns and make predictions has made it an integral part of our daily lives and
business operations.”

Brands can enhance user experiences across digital and out-of-home (OOH) channels, optimise ad
spending and deliver personalised campaigns in real time by leveraging innovative advertising

solutions. JGroup has pioneered the integration of AI-driven analytics to enhance digital, broadcast and
OOH advertising networks, further paving the way for data-driven and high-impact campaigns.

In light of rapid technological developments, the MENA regions is making substantial efforts to
strengthen its position as a leader in media innovation. Furthermore, Qatar’s commitment towards

fostering a tech-powered economy cements its role as a strategic hub for AI-driven media and
advertising in the region.

JGroup’s commitment to staying ahead of industry trends and influencing the media landscape through
innovative technologies and strategic partnerships is reflected by its participation at Web Summit Qatar
2025.

Web Summit Qatar 2025 is projected to convene global media leaders, AI pioneers and digital
strategists to discuss the future of media and advertising. As a leading industry player, JGroup’s vital
insights and contributions will be vital in shaping the discussions on the impact of AI on advertising,
content creation and consumer engagement.

For further information, please contact:
Orient Planet Group (OPG)
Email: media@orientplanet.com
Website: www.orientplanet.com

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