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3/11/25, 1:53 PM JGroup explores future of media & advertising in AI era at Web Summit Qatar 2025 - Middle East Business News and Information - …
JGroup explores future of media &

advertising in AI era at Web Summit

Qatar 2025

February 25, 2025 27

JGroup, a leading global media powerhouse, is participating in Web Summit Qatar 2025, which

is running till Wednesday, February 26, 2025, in Doha, Qatar. At the event, the company is
taking part in key discussions on the evolving landscape of media and advertising in the era of

artificial intelligence (AI).

Advertise here.

JGroup has been committed to making a significant impact on the future of the industry by
leveraging AI for creativity, efficiency and moral media practices as the region reinforces its

position as a leading hub for technological innovations. The progressive potential of emerging
technologies has been revolutionising the media and advertising landscape, from automated

campaign management and advanced audience targeting to hyper-personalised content
distribution and predictive consumer analytics. During the summit, JGroup has been offering

vital insights on the potential of AI-driven solutions in improving digital storytelling, optimising
ad placements and boosting brand engagement.

Imad Jomaa, Founder and CEO of JGroup, stated:
“It’s no secret that AI is revolutionising the advertising industry by reshaping ways marketers

work and driving unprecedented growth. AI is at the core of the rapidly evolving media and
advertising landscape in the Middle East region. It is more than simply a tool for automation; it

fosters innovation, productivity and meaningful connections between audiences and brands.
Being a leading player in this industry, we are committed to advancing this discussion and

ensuring that it is used ethically while realising its full potential for audience engagement,
narrative and market intelligence. Its ability to mimic human thinking, recognise patterns and

make predictions has made it an integral part of our daily lives and business operations.”

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