Page 25 - JGROUP PR REPORT FEBRUARY 2025

3/11/25, 1:54 PM JGroup explores future of media & advertising in AI era at Web Summit Qatar 2025 | Web Release
Imad Jomaa, Founder and CEO of JGroup, stated:
“It’s no secret that AI is revolutionising the advertising industry by reshaping ways marketers work and driving

unprecedented growth. AI is at the core of the rapidly evolving media and advertising landscape in the Middle East
region. It is more than simply a tool for automation; it fosters innovation, productivity and meaningful connections

between audiences and brands. Being a leading player in this industry, we are committed to advancing this discussion
and ensuring that it is used ethically while realising its full potential for audience engagement, narrative and market

intelligence. Its ability to mimic human thinking, recognise patterns and make predictions has made it an integral part of
our daily lives and business operations.”

Brands can enhance user experiences across digital and out-of-home (OOH) channels, optimise ad spending and deliver

personalised campaigns in real time by leveraging innovative advertising solutions. JGroup has pioneered the
integration of AI-driven analytics to enhance digital, broadcast and OOH advertising networks, further paving the way
for data-driven and high-impact campaigns.

In light of rapid technological developments, the MENA regions is making substantial efforts to strengthen its position

as a leader in media innovation. Furthermore, Qatar’s commitment towards fostering a tech-powered economy cements
its role as a strategic hub for AI-driven media and advertising in the region.

JGroup’s commitment to staying ahead of industry trends and influencing the media landscape through innovative

technologies and strategic partnerships is reflected by its participation at Web Summit Qatar 2025.

Web Summit Qatar 2025 is projected to convene global media leaders, AI pioneers and digital strategists to discuss the
future of media and advertising. As a leading industry player, JGroup’s vital insights and contributions will be vital in

shaping the discussions on the impact of AI on advertising, content creation and consumer engagement.

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