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3/11/25, 1:54 PM JGroup explores future of media & advertising in AI era at Web Summit Qatar 2025 - Middle East News 247

JGroup explores future of media & advertising in AI

era at Web Summit Qatar 2025

By News Desk 1 25/02/2025

JGroup, a leading global media powerhouse, is participating in Web Summit Qatar 2025, which is running till

Wednesday, February 26, 2025, in Doha, Qatar. At the event, the company is taking part in key discussions
on the evolving landscape of media and advertising in the era of artificial intelligence (AI).

JGroup has been committed to making a significant impact on the future of the industry by leveraging AI for
creativity, efficiency and moral media practices as the region reinforces its position as a leading hub for
technological innovations. The progressive potential of emerging technologies has been revolutionising the

media and advertising landscape, from automated campaign management and advanced audience targeting
to hyper-personalised content distribution and predictive consumer analytics. During the summit, JGroup has
been offering vital insights on the potential of AI-driven solutions in improving digital storytelling, optimising ad

placements and boosting brand engagement.

Imad Jomaa, Founder and CEO of JGroup, stated:

“It’s no secret that AI is revolutionising the advertising industry by reshaping ways marketers work and driving
unprecedented growth. AI is at the core of the rapidly evolving media and advertising landscape in the Middle

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