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2/13/25, 3:30 PM Digimotive and du Telecom’s sustainability-driven campaign wins Bronze Award at MENA Digital Awards
carbon emissions while generating over 1.8 million high-impact impressions. The partnership between
Digimotive and du Telecom marks a significant step in aligning digital transformation with sustainability
goals, reflecting both companies’ commitment to environmental responsibility and innovation.

Rafat Jebril, Founder & CEO of Digimotive, said: “Innovation is a key pillar that differentiates

Digimotive in the market. As sustainability becomes increasingly vital, we’ve reimagined how to
seamlessly integrate it into the digital landscape. Our collaboration with du Telecom reflects a shared
commitment to sustainability and technology—driving meaningful change through innovation. We are
proud to have collaborated with du Telecom to further contribute to a more sustainable future”

The campaign’s achievements included a 23% reduction in carbon emissions—equivalent to a 1,987-
kilometer car journey or the energy required to power over 33,457 mobile phones. Additionally, the
initiative generated over 19,000 clicks, more than 1.8 million impressions, and an impressive click-
through rate (CTR) of 1.04%.

This Bronze Award at the MENA Digital Awards 2024 further solidifies Digimotive's position as a leader in

digital innovation across the MENA region. By leveraging cutting-edge AI technologies to drive
sustainable outcomes, Digimotive continues to set new standards in merging technology with
environmental responsibility. This recognition highlights the company’s dedication to shaping a
sustainable future and reinforces its commitment to delivering impactful solutions that not only transform

industries but also contribute to a greener, more sustainable world.

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For further information, please contact:
Orient Planet Group (OPG)
Email: media@orientplanet.com

Website: www.orientplanet.com