Page 35 - JGROUP PR REPORT FEBRUARY 2025

Launched under the theme ‘Shaping a Sustainable Tomorrow Through
Advanced Technology,’ the award-winning campaign leveraged AI-

powered solutions to achieve an impressive 23% reduction in carbon
emissions while generating over 1.8 million high-impact impressions.
The partnership between Digimotive and du Telecom marks a
significant step in aligning digital transformation with sustainability

goals, reflecting both companies’ commitment to environmental
responsibility and innovation.

Rafat Jebril, Founder & CEO of Digimotive, said: “Innovation is a key
pillar that differentiates Digimotive in the market. As sustainability

becomes increasingly vital, we’ve reimagined how to seamlessly
integrate it into the digital landscape. Our collaboration with du
Telecom reflects a shared commitment to sustainability and

technology—driving meaningful change through innovation. We are
proud to have collaborated with du Telecom to further contribute to a
more sustainable future”

The campaign’s achievements included a 23% reduction in carbon

emissions—equivalent to a 1,987-kilometer car journey or the energy
required to power over 33,457 mobile phones. Additionally, the
initiative generated over 19,000 clicks, more than 1.8 million

impressions, and an impressive click-through rate (CTR) of 1.04%.

This Bronze Award at the MENA Digital Awards 2024 further solidifies
Digimotive’s position as a leader in digital innovation across the MENA
region. By leveraging cutting-edge AI technologies to drive sustainable

outcomes, Digimotive continues to set new standards in merging
technology with environmental responsibility. This recognition
highlights the company’s dedication to shaping a sustainable future and

reinforces its commitment to delivering impactful solutions that not
only transform industries but also contribute to a greener, more
sustainable world.

https://www.tajaribmena.com/en/2025/02/12/6143/