Page 39 - JGROUP PR REPORT FEBRUARY 2025

2/13/25, 3:33 PM Digimotive and du Telecom’s sustainability-driven campaign wins Bronze Award at MENA Digital Awards | Web Release
Rafat Jebril, Founder & CEO of Digimotive, said: “Innovation is a key pillar that differentiates Digimotive in the
market. As sustainability becomes increasingly vital, we’ve reimagined how to seamlessly integrate it into the digital

landscape. Our collaboration with du Telecom reflects a shared commitment to sustainability and technology—driving
meaningful change through innovation. We are proud to have collaborated with du Telecom to further contribute to a

more sustainable future”

The campaign’s achievements included a 23% reduction in carbon emissions—equivalent to a 1,987-kilometer car
journey or the energy required to power over 33,457 mobile phones. Additionally, the initiative generated over 19,000

clicks, more than 1.8 million impressions, and an impressive click-through rate (CTR) of 1.04%.

This Bronze Award at the MENA Digital Awards 2024 further solidifies Digimotive’s position as a leader in digital
innovation across the MENA region. By leveraging cutting-edge AI technologies to drive sustainable outcomes,

Digimotive continues to set new standards in merging technology with environmental responsibility. This recognition
highlights the company’s dedication to shaping a sustainable future and reinforces its commitment to delivering
impactful solutions that not only transform industries but also contribute to a greener, more sustainable world.

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