Page 44 - JGROUP PR REPORT FEBRUARY 2025

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Launched under the theme ‘Shaping a Sustainable Tomorrow Through
Advanced Technology,’ the award-winning campaign leveraged AI-powered
solutions to achieve an impressive 23% reduction in carbon emissions while
generating over 1.8 million high-impact impressions. The partnership
between Digimotive and du Telecom marks a significant step in aligning
digital transformation with sustainability goals, reflecting both companies’
commitment to environmental responsibility and innovation.

Rafat Jebril, Founder & CEO of Digimotive, said: “Innovation is a key pillar
that differentiates Digimotive in the market. As sustainability becomes
increasingly vital, we’ve reimagined how to seamlessly integrate it into the
digital landscape. Our collaboration with du Telecom reflects a shared
commitment to sustainability and technology—driving meaningful change
through innovation. We are proud to have collaborated with du Telecom to
further contribute to a more sustainable future”

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The campaign’s achievements included a 23% reduction in carbon
emissions—equivalent to a 1,987-kilometer car journey or the energy
required to power over 33,457 mobile phones. Additionally, the initiative
generated over 19,000 clicks, more than 1.8 million impressions, and an
impressive click-through rate (CTR) of 1.04%.

This Bronze Award at the MENA Digital Awards 2024 further solidifies
Digimotive’s position as a leader in digital innovation across the MENA
region. By leveraging cutting-edge AI technologies to drive sustainable
outcomes, Digimotive continues to set new standards in merging technology
with environmental responsibility. This recognition highlights the company’s
dedication to shaping a sustainable future and reinforces its commitment to
delivering impactful solutions that not only transform industries but also
contribute to a greener, more sustainable world.

https://mid-east.info/digimotive-and-du-telecoms-sustainability-driven-campaign-wins-
bronze-award-at-mena-digital-awards/