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2/13/25, 3:35 PM Latest News

Digimotive and du Telecom’s sustainability-driven

campaign wins Bronze Award at MENA Digital

Awards

13/02/2025

Dubai, February 12, 2025: Digimotive, a leading digital solutions provider in the Middle East and North Africa
(MENA), has won the Bronze Award in the ‘Digital by Cause’ category at the prestigious MENA Digital

Awards 2024. The recognition celebrates Digimotive’s collaboration with du Telecom on an innovative
sustainability-focused campaign launched at GITEX Global 2023, setting new benchmarks for sustainable
digital innovation in the region.

Launched under the theme ‘Shaping a Sustainable Tomorrow Through Advanced Technology,’ the award-

winning campaign leveraged AI-powered solutions to achieve an impressive 23% reduction in carbon
emissions while generating over 1.8 million high-impact impressions. The partnership between Digimotive
and du Telecom marks a significant step in aligning digital transformation with sustainability goals, reflecting

both companies’ commitment to environmental responsibility and innovation.

Rafat Jebril, Founder & CEO of Digimotive, said: “Innovation is a key pillar that differentiates Digimotive in
the market. As sustainability becomes increasingly vital, we’ve reimagined how to seamlessly integrate it into

the digital landscape. Our collaboration with du Telecom reflects a shared commitment to sustainability and
technology—driving meaningful change through innovation. We are proud to have collaborated with du

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