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2/13/25, 3:33 PM Digimotive and du Telecom’s sustainability-driven campaign wins Bronze Award at MENA Digital Awards – GULF TIMES INTERNA…
Launched under the theme ‘Shaping a Sustainable Tomorrow Through Advanced
Technology,’ the award-winning campaign leveraged AI-powered solutions to
achieve an impressive 23% reduction in carbon emissions while generating over 1.8
million high-impact impressions. The partnership between Digimotive and du
Telecom marks a significant step in aligning digital transformation with sustainability
goals, reflecting both companies’ commitment to environmental responsibility and
innovation.
Rafat Jebril, Founder & CEO of Digimotive, said: “Innovation is a key pillar that
differentiates Digimotive in the market. As sustainability becomes increasingly vital,
we’ve reimagined how to seamlessly integrate it into the digital landscape. Our
collaboration with du Telecom reflects a shared commitment to sustainability and
technology—driving meaningful change through innovation. We are proud to have
collaborated with du Telecom to further contribute to a more sustainable future”
The campaign’s achievements included a 23% reduction in carbon
emissions—equivalent to a 1,987-kilometer car journey or the energy required to
power over 33,457 mobile phones. Additionally, the initiative generated over 19,000
clicks, more than 1.8 million impressions, and an impressive click-through rate (CTR)
of 1.04%.
This Bronze Award at the MENA Digital Awards 2024 further solidifies
position as a leader in digital innovation across the MENA region. By leveraging
cutting-edge AI technologies to drive sustainable outcomes, Digimotive continues to
set new standards in merging technology with environmental responsibility. This
recognition highlights the company’s dedication to shaping a sustainable future and
reinforces its commitment to delivering impactful solutions that not only transform
industries but also contribute to a greener, more sustainable world.

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