Page 32 - JGROUP PR REPORT FEBRUARY 2025

2/13/25, 3:31 PM Digimotive And Du Telecom’s Sustainability-Driven Campaign Wins Bronze Award At MENA Digital Awards - AM Marketing, Media, …
Digimotive And Du Telecom’s Sustainability-Driven

Campaign Wins Bronze Award At MENA Digital

Awards

Posted on February 12, 2025 in Advertising, AM Tech, Digital, Marketing, Media

Digimotive, a leading digital solutions provider in the Middle East and North Africa (MENA), has won the
Bronze Award in the ‘Digital by Cause’ category at the prestigious MENA Digital Awards 2024. The
recognition celebrates Digimotive’s collaboration with du Telecom on an innovative sustainability-focused
campaign launched at GITEX Global 2023, setting new benchmarks for sustainable digital innovation in the
region.

Launched under the theme ‘Shaping a Sustainable Tomorrow Through Advanced Technology,’ the award-
winning campaign leveraged AI-powered solutions to achieve an impressive 23% reduction in carbon
emissions while generating over 1.8 million high-impact impressions. The partnership between Digimotive
and du Telecom marks a significant step in aligning digital transformation with sustainability goals, reflecting
both companies’ commitment to environmental responsibility and innovation.

Rafat Jebril, Founder & CEO of Digimotive, said: “Innovation is a key pillar that differentiates Digimotive in
the market. As sustainability becomes increasingly vital, we’ve reimagined how to seamlessly integrate it into
the digital landscape. Our collaboration with du Telecom reflects a shared commitment to sustainability and
technology—driving meaningful change through innovation. We are proud to have collaborated with du
Telecom to further contribute to a more sustainable future”

The campaign’s achievements included a 23% reduction in carbon emissions—equivalent to a 1,987-
kilometer car journey or the energy required to power over 33,457 mobile phones. Additionally, the initiative
generated over 19,000 clicks, more than 1.8 million impressions, and an impressive click-through rate (CTR)
of 1.04%.

https://arabianmarketer.ae/digimotive-and-du-telecoms-sustainability-driven-campaign-wins-bronze-award-at-mena-digital-awards/ 1/2