Page 21 - JGROUP PR REPORT FEBRUARY 2025

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3/11/25, 1:53 PM JGroup explores future of media & advertising in AI era at Web Summit Qatar 2025 - Middle East Business News and Information - …

Brands can enhance user experiences across digital and out-of-home (OOH) channels, optimise
ad spending and deliver personalised campaigns in real time by leveraging innovative

advertising solutions. JGroup has pioneered the integration of AI-driven analytics to enhance
digital, broadcast and OOH advertising networks, further paving the way for data-driven and
high-impact campaigns.

In light of rapid technological developments, the MENA regions is making substantial efforts to

strengthen its position as a leader in media innovation. Furthermore, Qatar’s commitment
towards fostering a tech-powered economy cements its role as a strategic hub for AI-driven

media and advertising in the region.

JGroup’s commitment to staying ahead of industry trends and influencing the media landscape
through innovative technologies and strategic partnerships is reflected by its participation at
Web Summit Qatar 2025.

Web Summit Qatar 2025 is projected to convene global media leaders, AI pioneers and digital

strategists to discuss the future of media and advertising. As a leading industry player,
JGroup’s vital insights and contributions will be vital in shaping the discussions on the impact of

AI on advertising, content creation and consumer engagement.