Page 10 - Centena Group PR Report - May 2025

Press Release

ATLAB supports GCC’s K–12 and Universities with creative STEAM

learning, showcases solutions at GESS Saudi Arabia 2025

• Need for creative hands-on learning is rapidly increasing across K-12 and Universities.
• Middle East EdTech market projected to reach USD 573.1 billion by 2031, with new

solutions transforming classrooms.

• Saudi Arabia, Qatar, and the UAE are driving the adoption of blended learning, data
insights, and gamified tools to enhance education and student engagement

May 26, 2025: ATLAB, a leading educational solutions provider and a subsidiary of Centena

Group, showcases playful, tech-rich learning solutions designed to bring education to life by
redefining classroom experiences across K–12 and universities at GESS Saudi Arabia 2025.

These solutions support the Kingdom’s ambitious Saudi Vision 2030 by fostering a future-

ready, knowledge-driven society.

The Middle East EdTech market is rapidly expanding, projected to grow USD 573.1 billion by
2031, reflecting a global shift toward immersive, hands-on learning. In K–12, classrooms are

evolving into science workshops: coding robots, interactive AR/VR experiments, and maker
kits are as common as textbooks. Higher education is also racing ahead, with universities

integrating AI programs, autonomous vehicle labs, and biomedical engineering projects into

their curricula.

With a focus on immersive, experiential learning, ATLAB is well-positioned to meet this

growing demand and support the development of educational institutions in the region with
hands-on STEAM activities, cutting-edge lab kits, AI-enabled tools that seamlessly blend fun

and practical problem-solving into every lesson. The solutions aim to transform traditional
classrooms into dynamic learning environments that spark curiosity, build critical thinking, and

inspire lifelong learning.