Page 52 - Centena Group PR Report - May 2025

ATLAB supports GCC’s K–12 and Universities with creative STEAM learning, showcases solutions at GESS Saudi Arabia 2025
ATLAB supports GCC’s K–12 and Universities with

creative STEAM learning, showcases solutions at

GESS Saudi Arabia 2025

Need for creative hands-on learning is rapidly increasing across K-12 and Universities.
Middle East EdTech market projected to reach USD 573.1 billion by 2031, with new solutions
transforming classrooms.
Saudi Arabia, Qatar, and the UAE are driving the adoption of blended learning, data insights, and
gamified tools to enhance education and student engagement

May 26, 2025: ATLAB, a leading educational solutions provider and a subsidiary of Centena Group,
showcases playful, tech-rich learning solutions designed to bring education to life by redefining
classroom experiences across K–12 and universities at GESS Saudi Arabia 2025. These solutions support
the Kingdom’s ambitious Saudi Vision 2030 by fostering a future-ready, knowledge-driven society.

The Middle East EdTech market is rapidly expanding, projected to grow USD 573.1 billion by 2031,
reflecting a global shift toward immersive, hands-on learning. In K–12, classrooms are evolving into
science workshops: coding robots, interactive AR/VR experiments, and maker kits are as common as
textbooks. Higher education is also racing ahead, with universities integrating AI programs, autonomous
vehicle labs, and biomedical engineering projects into their curricula.

With a focus on immersive, experiential learning, ATLAB is well-positioned to meet this growing demand
and support the development of educational institutions in the region with hands-on STEAM activities,
cutting-edge lab kits, AI-enabled tools that seamlessly blend fun and practical problem-solving into every
lesson. The solutions aim to transform traditional classrooms into dynamic learning environments that
spark curiosity, build critical thinking, and inspire lifelong learning.

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