Page 83 - MBRF PR REPORT - AUGUST 2025

8/22/25, 9:57 AM MBRF launches Knowledge Lounge in Egypt to inspire Arab readers
MBRF launches Knowledge Lounge in Egypt to

inspire Arab readers

WAM
21 Aug 2025, 17:21 GMT+10

ALEXANDRIA, 21st August, 2025 (WAM) -- The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) launched its
Knowledge Lounge initiative in the Arab Republic of Egypt as part of its constant efforts to instill a culture of quality reading in the Arabic
language and nurture the youth's intellectual potential.

The launch was held at the Bibliotheca Alexandrina, during a session moderated by writer Said Mahmoud and attended by prominent literary
and cultural figures.
Jamal bin Huwaireb, CEO of MBRF, said, "The launch of the Knowledge Lounge in Egypt marks a significant milestone in MBRF's regional
expansion strategy, which aims to promote our projects across all Arab knowledge capitals. It further showcases our goal to encourage reading
among Arab youth, supporting them in broadening their prospects and improving their expertise across various intellectual and knowledge
fields. Furthermore, its launch at the Bibliotheca Alexandrina aligns with our belief in the importance of this historical monument, which serves
as a beacon of science, knowledge, and creativity. The move reiterates our commitment to developing and implementing initiatives that
empower minds, refine skills, and promote openness and knowledge dissemination."

During the session, discussions were held on the history and expansion of the Knowledge Lounge initiative since its launch, especially its key
focus on supporting Arab authors and literature. Furthermore, participants highlighted the success of the Knowledge Lounge in Canada, which
boosted its impact and support for Arab writers by encouraging Arabic reading among expatriate communities.

The discussions highlighted the initiative's entry into Egypt, where it will follow the same steps. It will focus on spotlighting Egyptian authors
and enhancing readership within its sustainable framework. The initiative has also proven its success and continuity as a notable reading club
locally and internationally.

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