Page 87 - MBRF PR REPORT - AUGUST 2025

8/22/25, 9:57 AM MBRF launches Knowledge Lounge in Egypt to inspire Arab readers
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The launch was held at the Bibliotheca Alexandrina, during a session
moderated by writer Said Mahmoud and attended by prominent literary
and cultural figures.

Jamal bin Huwaireb, CEO of MBRF, said, “The launch of the Knowledge
Lounge in Egypt marks a significant milestone in MBRF’s regional
expansion strategy, which aims to promote our projects across all Arab
knowledge capitals. It further showcases our goal to encourage reading
among Arab youth, supporting them in broadening their prospects and
improving their expertise across various intellectual and knowledge fields.
Furthermore, its launch at the Bibliotheca Alexandrina aligns with our
belief in the importance of this historical monument, which serves as a
beacon of science, knowledge, and creativity. The move reiterates our
commitment to developing and implementing initiatives that empower
minds, refine skills, and promote openness and knowledge
dissemination.”

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During the session, discussions were held on the history and expansion of
the Knowledge Lounge initiative since its launch, especially its key focus
on supporting Arab authors and literature. Furthermore, participants
highlighted the success of the Knowledge Lounge in Canada, which
boosted its impact and support for Arab writers by encouraging Arabic
reading among expatriate communities.
The discussions highlighted the initiative’s entry into Egypt, where it will
follow the same steps. It will focus on spotlighting Egyptian authors and
enhancing readership within its sustainable framework. The initiative has
also proven its success and continuity as a notable reading club locally
and internationally.

The Knowledge Lounge initiative continues on its inspiring journey by
conducting sessions and engaging discussions across various literary and
intellectual fields. It aims to support readers, writers, and thinkers alike,
empowering them to make significant contributions towards advancing
the Arabic language and fostering the progress of Arab societies.

Provided by SyndiGate Media Inc. (
Syndigate.info

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