Page 19 - UP PR REPORT - AUGUST 2025

ServeU’s operational breadth, but also reinforces our commitment to delivering integrated, people-
centric solutions that meet the evolving demands of our clients across sectors.”

House Keeping is said to be the UAE’s second-largest provider in the housekeeping segment, and
boasts a broad portfolio, deep domain expertise, and healthy client network. With a dedicated
workforce of 136 active members in housekeeping operations and nearly 8,700 domestic workers,
House Keeping has consistently demonstrated strong performance, the statement added.

For the year 2024, the company recorded revenues of $60.15mn and an EBITDA of $5.83mn, these
financial results align with ServeU’s strategic priorities, which revolve around delivering value,
enhancing service quality, improving operational efficiency, and advancing workforce capabilities.

Under the terms of the acquisition, House Keeping and its affiliated entities will retain their brand
identities while operating under the full ownership and strategic oversight of ServeU. This alliance is
anticipated to have a positive impact on ServeU’s financial results, starting from August 2025, the
statement continued.

It is projected to contribute around 23% to ServeU’s revenue and boost its EBITDA by 33%. This
model ensures seamless operational continuity while unlocking synergies through ServeU’s
established infrastructure, experienced leadership, and industry partnerships.

https://meconstructionnews.com/64235/union-properties-subsidiary-serveu-acquires-house-
keeping-and-its-subsidiary