Page 23 - UP PR REPORT - AUGUST 2025

House Keeping, currently the second-largest provider in its segment in the UAE, brings with it a
strong client network, proven operational track record, and extensive sector expertise. The
company’s specialized workforce includes 136 active housekeeping professionals and
approximately 8,700 domestic workers. In FY2024, House Keeping (LLC) reported revenues of
Dhs221.1m and an EBITDA of Dhs21.4m—figures that align with ServeU’s strategic focus on value
creation, service quality, operational efficiency, and workforce development.

As part of the deal, House Keeping and its affiliated companies will continue to operate under their
existing brand identities but will be fully owned and strategically directed by ServeU. The acquisition
is expected to positively impact ServeU’s financial performance starting August 2025, contributing
an estimated 23 per cent to revenue and increasing EBITDA by 33 per cent. The integration will
maintain operational continuity while leveraging ServeU’s infrastructure, experienced leadership,
and sector partnerships to unlock new growth opportunities.

https://economyuae.com/union-properties-serveu-acquires-house-keeping-in-dhs100m-deal/