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8/8/25, 9:19 AM ServeU Acquires House Keeping Domestic Workers for AED 100 Million | Arabian Post
ServeU Acquires House Keeping Domestic
Workers for AED 100 Million

ServeU, a prominent facilities management firm in the UAE, has secured a
strategic acquisition of House Keeping and its domestic workers division in a
deal valued at 100 million dirhams. This acquisition marks a significant move
for ServeU, expanding its presence in the domestic workforce segment and
enhancing its service capabilities.

The acquisition, finalized by ServeU, includes both the House Keeping brand
and its subsidiary operations. Despite the change in ownership, the company
will retain its established brand identity while integrating fully into ServeU’s
operations. This deal aligns with ServeU’s broader strategy to diversify and
strengthen its market position in the competitive UAE facilities management sector.

ServeU, a subsidiary of Dubai-listed Union Properties, has long been a key player in the UAE’s facilities management industry,
providing a broad spectrum of services, including cleaning, maintenance, and security. With this latest acquisition, ServeU aims
to tap into a growing market demand for domestic workers and housekeeping services, a sector that has seen increasing
demand in urban centres across the UAE.

A D V E R T I S E M E N T

The domestic workforce industry, which includes services like housekeeping, maid services, and other home maintenance
functions, has been evolving rapidly, especially as the number of expatriates and high-net-worth individuals increases in the
region. With this shift in demographics, the need for qualified domestic workers and housekeeping services has surged.
ServeU’s acquisition of House Keeping aims to meet this demand by consolidating and expanding its service offerings in this
niche market.

House Keeping, a well-known name in the UAE, has built a solid reputation for providing reliable and professional domestic
services, making the acquisition a strategic fit for ServeU. By incorporating House Keeping’s portfolio, ServeU not only broadens
its service range but also gains access to a loyal customer base, which is expected to contribute significantly to future growth.

See also Qlub Secures $30 Million To Expand Globally

The deal is also seen as an effort by ServeU to enhance its competitive edge in an industry where customer satisfaction and
brand trust are key differentiators. The UAE’s competitive labour market, particularly in domestic services, has placed an
emphasis on quality assurance and customer reliability, areas where House Keeping has established itself as a leader.

Following the completion of the deal, House Keeping will continue to operate under its well-known brand, but under ServeU’s full
ownership. This approach allows the brand to maintain its identity, which has garnered trust from its customers over the years.
The integration under ServeU’s larger umbrella also allows for the sharing of resources and operational synergies, with both
companies looking to achieve higher efficiencies and cost-effectiveness in their operations.

The acquisition aligns with the UAE’s broader economic goals of promoting growth in various sectors, including services that
cater to the region’s burgeoning residential market. Facilities management firms like ServeU are tapping into these opportunities,
as demand for home-based services has become an essential part of the lifestyle of many residents.

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