Page 28 - UP PR REPORT - AUGUST 2025

8/8/25, 9:19 AM ServeU Acquires House Keeping Domestic Workers for AED 100 Million | Arabian Post
Industry experts suggest that this acquisition is likely to have a ripple effect on other players in the facilities management sector.
By bolstering its service offerings, ServeU could potentially set new standards in the domestic workforce market, compelling its
competitors to reconsider their strategies in light of this consolidation.

This move comes at a time when businesses in the UAE are increasingly recognising the importance of maintaining a diverse
service portfolio that meets the changing needs of a growing and diverse population. Companies that can adapt to these shifts
by offering a broader range of high-quality services are better positioned to thrive in this dynamic market.

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For ServeU, the acquisition of House Keeping also offers an opportunity to expand its service network across different parts of
the UAE, which could prove valuable as the company looks to build on its existing customer base. By integrating a trusted brand
like House Keeping, ServeU positions itself to cater to a wide array of clients, from expatriates to high-income families, looking
for quality housekeeping services.

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