Page 34 - UP PR REPORT

Page 34 - UP PR REPORT - AUGUST 2025

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8/8/25, 9:20 AM ServeU Acquires House Keeping Domestic Workers for AED 100 Million
operational synergies, with both companies looking to achieve higher
efficiencies and cost-effectiveness in their operations.

The acquisition aligns with the UAE’s broader economic goals of
promoting growth in various sectors, including services that cater to the

region’s burgeoning residential market. Facilities management firms like
ServeU are tapping into these opportunities, as demand for home-based

services has become an essential part of the lifestyle of many residents.

Industry experts suggest that this acquisition is likely to have a ripple

effect on other players in the facilities management sector. By bolstering
its service offerings, ServeU could potentially set new standards in the

domestic workforce market, compelling its competitors to reconsider
their strategies in light of this consolidation.

This move comes at a time when businesses in the UAE are increasingly

recognising the importance of maintaining a diverse service portfolio that
meets the changing needs of a growing and diverse population.
Companies that can adapt to these shifts by offering a broader range of

high-quality services are better positioned to thrive in this dynamic
market.

For ServeU, the acquisition of House Keeping also offers an opportunity

to expand its service network across different parts of the UAE, which
could prove valuable as the company looks to build on its existing
customer base. By integrating a trusted brand like House Keeping, ServeU

positions itself to cater to a wide array of clients, from expatriates to
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high-income families, looking for quality housekeeping services.