Page 16 - FDF PR REPORT - MAY 2024 (ENGLISH)
P. 16

Press Release







                             Under the patronage of Her Highness Sheikha Fatima bint Mubarak

                 Family Development Foundation launches “Kindness and Mercy” campaign

                                   to raise awareness about concept of marriage




               Al Rumaithi:  We  embody  the principles of the  ‘Mother of  the  Nation’  with  unwavering
               commitment, sincerity, and sense of responsibility. This is demonstrated by the launch of our social

               media campaign, “Kindness and Mercy.”



               Abu Dhabi, May 16, 2024: Under the patronage of Her Highness Sheikha Fatima bint Mubarak,

               President of the General  Women's  Union (GWU),  Supreme Chairwoman  of the Family
               Development  Foundation and Chairwoman of  Motherhood and Childhood  Supreme Council,

               ‘Mother of the Nation’, the Family Development Foundation (FDF) hosted the third edition of its
               Social Media Platform. This event marked the launch of the “Kindness and Mercy” social and

               media campaign at its headquarters in Abu Dhabi.



               The “Kindness and Mercy” campaign is a testament to the vision and directives of Her Highness

               Sheikha Fatima  bint  Mubarak,  embodying her  role as the  ‘Mother  of the Nation.’  It  aims to
               introduce purposeful  social initiatives  and  innovative  services and programs that  actively

               contribute to fostering family cohesion, reinforcing the social fabric, and strengthening family ties
               among all members of society. Her Highness firmly believes in the vital role of the family in

               shaping society  and  in adopting a  comprehensive  approach  to addressing diverse challenges,

               thereby upholding core values within the community.



               The main goal of the “Kindness and Mercy” campaign is to highlight the significance of marriage
               as a crucial foundation for societal stability and progress. It seeks to cultivate a positive perspective

               among youth regarding marriage and the selection of a suitable life partner, nurturing a generation

               that comprehends the importance of marriage as the cornerstone for building and sustaining a
               strong family unit. Additionally, the campaign aims to inspire society to change behaviors and

               social norms that affect marriage for youth.
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