Page 20 - FDF PR REPORT - MAY 2024 (ENGLISH)

Press Release

• The ‘Kindness and Mercy’ campaign complements all our programs in support of young men and

women, who are integral to our society’s advancement and our country’s future. Let us ensure
their well-being and provide them with the necessary tools to navigate marriage, parenthood, and

family challenges, thus fostering a stable and prosperous society.

• We are all confident that the Family Development Foundation is always keen on the valuable

approach of our wise leadership. Through our social initiatives, innovative programs, and
meaningful campaigns, we have consistently emphasised our tireless pursuit of securing

happiness and prosperity for all family members, enriching the quality of life in our nation.

The ‘Kindness and Mercy’ campaign was launched in collaboration with key strategic partners

including (Abu Dhabi Judicial Department, Abu Dhabi Police, Ministry of Education, Ministry of
Community Development, Department of Community Development, Department of Health,

Department of Municipalities and Transport - Abu Dhabi City Municipality, Abu Dhabi Housing
Authority, Department of Government Enablement, Abu Dhabi Media Office, Family Care

Authority, General Authority of Islamic Affairs and Endowments, Zayed Higher Organization for

People of Determination, ADNOC, Authority of Social Contributions - Ma’an, Emirates Schools
Establishment, Abu Dhabi Social Support Authority, Abu Dhabi Sports Council, Alef Education,

Mohamed Bin Zayed University for Humanities, Abu Dhabi Media Network, Abu Dhabi Public
Health Centre , Family Development Department and Branches, as well as UAE Forsan.

Well-established values

During the launch of the campaign, H.E Mariam Mohammed Al Rumaithi, Director General
of FDF, started her speech by quoting His Highness Sheikh Mohamed bin Zayed Al Nahyan,

President of the UAE and Ruler of Abu Dhabi, who said, “The government places a significant
value on the family as it is the first school of education and the cornerstone of a robust and stable

society. In line with this, its programmes and strategies aim to strengthen family cohesion and
empower it to achieve its essential function.” Furthermore, she quoted a statement from His