Page 8 - UNIFONIC PR REPORT - SEPTEMBER 2025

Press Release

Redefining CX in MENA: Unifonic Joins Forces with

HUMAIN and Groq at E3 2025

29 September 2025 - Unifonic, a leading AI powered omnichannel customer engagement
platform and SaaS (Software as a Service) provider in the Middle East, announces its
participation as the Platinum Sponsor of the E3 Customer Experience Conference 2025,
scheduled to be held from September 29 to 30, 2025, at the JW Marriott Hotel Riyadh, Saudi
Arabia.

The conference serves as an ideal platform for developing CX strategies, convening industry
leaders and innovators. As a Saudi-based company, Unifonic’s presence at the conference
underscores its commitment to reimagining the future of customer engagement in the Middle
East and North Africa (MENA), while supporting the ambitious objectives of Saudi Vision
2030.

Ayman Hamdan, Co-Founder of Unifonic, will speak on the first day of the conference,
emphasizing the critical role of emerging technologies in changing customer experiences.

At the event, the company will showcase its upcoming AI Customer Engagement Platform. This
CX platform, driven by Unifonic Intelligence, its AI engine, transforms each customer
interaction into a highly personalized experience that adapts to the context, anticipates and
respects customer intent, and delivers measurable business outcomes.

The AI engine, Unifonic Intelligence, which powers the Unifonic platform, is supported by
HUMAIN, a PIF-owned AI company, and Groq, an AI inference platform that collaborates with
HUMAIN within the Kingdom. The partnership with HUMAIN and Groq provides Unifonic
with a competitive advantage in AI deployment nationwide by allowing it to quickly deliver
high-performance, cost-effective AI tools that ensure data sovereignty and compliance with
regional regulations. Groq’s rapid model deployment and diverse model support, together with
HUMAIN's robust infrastructure, end-to-end compliance & security and enhanced Arabic
language support, enables Unifonic to provide hyper-localized, fit-for-purpose & adaptive AI
features.

Karim Zaki, CTO of Unifonic, said: “We are excited to participate in the E3 Customer
Experience Conference 2025, which is a key platform for shaping the future of customer
engagement in the region. We are also pleased to collaborate with our partners at Groq and
HUMAIN at this conference. Their expertise in AI infrastructure enabled us to deliver Arabic-
first, compliance-ready AI experiences tailored to the linguistic and cultural needs of the region.
We look forward to continuing this partnership to empower companies across the MENA region
with next-generation customer experiences.”