Page 9 - UNIFONIC PR REPORT - SEPTEMBER 2025

Press Release

By leveraging both HUMAIN and Groq’s vast potential, Unifonic provides customers the ability
to test, fine-tune, and deploy new task-specific AI models, while ensuring Arabic language
support through models like Alam.

Fahad AlTurief, KSA Country Manager for Groq, said, “Groq’s speed enables Arabic-first
customer experiences to run at scale, with the performance and compliance companies in the
region demand. Together, we’re setting a new benchmark for how AI powers customer
engagement in Saudi Arabia and across MENA.”

Saeed AlDoba, President AI Infrastructure & Cloud, said, “HUMAIN’s mission is to enable
the region’s leading innovators and enterprises to adopt AI. HUMAIN AI Compute, sovereign by
design, will enable Unifonic in transforming the Customer Experience market with AI agents at
the speed of light.”

The E3 Customer Experience Conference 2025 will feature the second CX Hackathon, a C-level
masterclass, and an exhibition, concentrating on key areas such as customer journey mapping,
omnichannel strategies, personalization, and brand experiences. The conference will lay the
foundation to explore the potential of AI, digital transformation, and analytics-driven innovations
in enhancing customer interactions and positioning Saudi Arabia as a global CX leader.

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For further information, please contact:

Orient Planet Group (OPG)
Tel: +971 4 4562888
Email: media@orientplanet.com
Website: www.orientplanet.com