Page 54 - KFED PR REPORT - SEPTEMBER 2025

9/29/25, 11:26 AM Khalifa Fund to support the participation of innovative Emirati companies at the fourth edition of the Global Digital Trade Exhibition …
platform convening entrepreneurs, innovators, and investors from the digital economy and eCommerce
domains.

The KFED-supported companies offer services ranging from retail and smart agricultural solutions to
modern electronic and technological products, highlighting the diversity and vitality of the entrepreneurial
ecosystem, in the UAE and particularly in Abu Dhabi. The participation demonstrates KFED’s vision to

enhance growth and expansion prospects for emerging Emirati companies, enabling them to enter global
markets and benefit from opportunities offered by international trade platforms.

Her Excellency Mouza Obaid Al Nasri, CEO of Khalifa Fund for Enterprise Development, said: “This
participation showcases our long-standing commitment to empowering a new generation of Emirati
entrepreneurs, opening up broader horizons for them in global markets. These innovative startups reflect

the broader national strategy to advance innovation and the knowledge economy. The Global Digital
Trade Exhibition (GDTE) presents valuable opportunities for Emirati companies to showcase their
capabilities, enhance their competitiveness, build partnerships, and benefit from the rapid technological
advancements in the world of eCommerce. This participation is also vital to consolidating the UAE’s

position as a global hub for the digital economy as well as a promising destination for smart investments.”

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H.E. added: “Supporting these trailblazing ventures is a long-term investment towards nurturing a more

diverse economy and empowering national brands to compete internationally. This helps foster a culture
of innovation and entrepreneurship, paving the way for sustainable development.”

The participating companies include ‘7MD Store General Trading’, an Emirati online store providing the
latest electronic and technological products, and ‘Ain’, an innovative project which aims to transform
agricultural spaces into digital data and insights. This enables farmers and researchers to build the

necessary infrastructure to apply AI models in the agricultural sector easily and efficiently.

The participation of KFED and Emirati companies in this international event is part of ongoing efforts to

strengthen cooperation between the UAE and China, further promoting the exchange of expertise in
digital technologies and eCommerce. It showcases the effective role of KFED programmes in facilitating
the export of SMEs’ products and services, enabling them to compete on the global stage.

In addition, the participation reflects KFED’s vision of establishing a business ecosystem that supports
long-term growth and contributes to diversifying the national economy. Such an approach is crucial to
consolidating the nation’s position as a global hub for innovation and entrepreneurship.

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