Page 56 - KFED PR REPORT - SEPTEMBER 2025

9/29/25, 11:26 AM Khalifa Fund to support the participation of innovative Emirati companies at the fourth edition of the Global Digital Trade Exhibition …
Her Excellency Mouza Obaid Al Nasri, CEO of Khalifa Fund for Enterprise Development, said: “This
participation showcases our long-standing commitment to empowering a new generation of Emirati entrepreneurs,

opening up broader horizons for them in global markets. These innovative startups reflect the broader national strategy
to advance innovation and the knowledge economy. The Global Digital Trade Exhibition (GDTE) presents valuable

opportunities for Emirati companies to showcase their capabilities, enhance their competitiveness, build partnerships,
and benefit from the rapid technological advancements in the world of eCommerce. This participation is also vital to

consolidating the UAE’s position as a global hub for the digital economy as well as a promising destination for smart
investments.”

H.E. added: “Supporting these trailblazing ventures is a long-term investment towards nurturing a more diverse

economy and empowering national brands to compete internationally. This helps foster a culture of innovation and
entrepreneurship, paving the way for sustainable development.”

The participating companies include ‘7MD Store General Trading’, an Emirati online store providing the latest
electronic and technological products, and ‘Ain’, an innovative project which aims to transform agricultural spaces into

digital data and insights. This enables farmers and researchers to build the necessary infrastructure to apply AI models in
the agricultural sector easily and efficiently.

The participation of KFED and Emirati companies in this international event is part of ongoing efforts to strengthen

cooperation between the UAE and China, further promoting the exchange of expertise in digital technologies and
eCommerce. It showcases the effective role of KFED programmes in facilitating the export of SMEs’ products and

services, enabling them to compete on the global stage.

In addition, the participation reflects KFED’s vision of establishing a business ecosystem that supports long-term growth
and contributes to diversifying the national economy. Such an approach is crucial to consolidating the nation’s position

as a global hub for innovation and entrepreneurship.

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