Page 192 - RUYA CAREERS PR REPORT - SEPTEMBER 2025 (English)

9/10/25, 10:53 AM Ru’ya 2025 to Strengthen Emiratisation and Empower Emirati Talent for the Future of Work – Executive Bulletin
This year’s edition will focus on inspiring and equipping Emirati youth to play a pivotal role in building a
diversified, knowledge-driven economy. The exhibition will welcome over 150 leading public and private

organisations, offering ambitious Emiratis a platform to explore career opportunities, engage in training,

and develop skills that meet the requirements of the future workforce.

Government-aligned features at Ru’ya 2025

The event agenda has been designed to directly support the UAE’s drive for Emiratisation and skills

development to reflect the strategic shifting of the labour market through incremental targets, with a goal

of 8% Emiratisation in the private sector by the end of 2025 and 125,000 UAE Nationals already in
private sector employment as of June 2025.

This year’s Ru’ya is designed to equip UAE Nationals with the skills, opportunities, and confidence to

thrive in a rapidly evolving job market. Anchored in national priorities, the event focuses on three key

pillars: Empowerment & Leadership, Entrepreneurship & Innovation, and STEM.

Visitors will take a journey through the show that reflects the full path from education to employment.
School students engage in skills competitions, exclusive academic programmes, and innovation

challenges in coding, AI, and emerging technologies that spark ambition and curiosity. University students

benefit from mentorships and scholarships that prepare them for the next stage of their careers. Job
seekers gain direct access to training workshops and on-the-spot interviews with leading employers,

supporting government efforts to equip citizens with future-ready skills and meaningful employment.

These initiatives are delivered in close alignment with national policy, ensuring that every stage of the

Ru’ya journey directly supports the UAE’s wider vision for talent development and Emiratisation.

Additionally, Ru’ya works in collaboration with key government stakeholders, including Dubai

Government Human Resources Department; Emirati Human Resources Development Council; Ministry
of Education; Knowledge and Human Development Authority (KHDA), which provide essential

contributions and constitute pivotal pillars in the development of academic partnerships.

Building on success

In 2024, Ru’ya hosted 150 exhibitors and facilitated 7,000 on-site interviews. The 2025 edition is

expected to once again attract thousands of visitors, underlining its importance as a cornerstone of the

UAE’s Emiratisation agenda.

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