Page 187 - RUYA CAREERS PR REPORT - SEPTEMBER 2025 (English)

9/10/25, 10:52 AM Ru'ya 2025 To Strengthen Emiratisation And Empower Emirati Talent For The Future Of Work
This year's edition will focus on inspiring and equipping Emirati youth to play a pivotal role in building a diversified,
knowledge-driven economy. The exhibition will welcome over 150 leading public and private organisations, offering
ambitious Emiratis a platform to explore career opportunities, engage in training, and develop skills that meet the
requirements of the future workforce.

Government-aligned features at Ru'ya 2025

The event agenda has been designed to directly support the UAE's drive for Emiratisation and skills development to reflect
the strategic shifting of the labour market through incremental targets, with a goal of 8% Emiratisation in the private sector
by the end of 2025 and 125,000 UAE Nationals already in private sector employment as of June 2025.

European market

This year's Ru'ya is designed to equip UAE Nationals with the skills, opportunities, and confidence to thrive in a rapidly
evolving job market. Anchored in national priorities, the event focuses on three key pillars: Empowerment & Leadership,
Entrepreneurship & Innovation, and STEM.

Visitors will take a journey through the show that reflects the full path from education to employment. School students
engage in skills competitions, exclusive academic programmes, and innovation challenges in coding, AI, and emerging
technologies that spark ambition and curiosity. University students benefit from mentorships and scholarships that prepare
them for the next stage of their careers. Job seekers gain direct access to training workshops and on-the-spot interviews
with leading employers, supporting government efforts to equip citizens with future-ready skills and meaningful employment.

European market

These initiatives are delivered in close alignment with national policy, ensuring that every stage of the Ru'ya journey directly
supports the UAE's wider vision for talent development and Emiratisation.

Additionally, Ru'ya works in collaboration with key government stakeholders, including Dubai Government Human
Resources Department; Emirati Human Resources Development Council; Ministry of Education; Knowledge and Human
Development Authority (KHDA), which provide essential contributions and constitute pivotal pillars in the development of
academic partnerships.

Building on success:

In 2024, Ru'ya hosted 150 exhibitors and facilitated 7,000 on-site interviews. The 2025 edition is expected to once again
attract thousands of visitors, underlining its importance as a cornerstone of the UAE's Emiratisation agenda.

Commenting on the 2025 edition, Asma Al Sharif, Assistant Vice President for Sustainability and Exhibitions Management at
Dubai World Trade Centre, said:“Ru'ya is more than a recruitment event. It is a national platform that supports the UAE's
Emiratisation journey by preparing youth with the practical, technical, and leadership skills required for the jobs of the
future. This year's programme will empower students, graduates, and job seekers to find their why, connect with employers,
and step confidently into careers that support the UAE's long-term vision.”

Ru'ya extends its sincere appreciation to its sponsors, including DP World, the Platinum Sponsor; Abu Dhabi Islamic Bank
(ADIB), the Gold Sponsor, and Emirates National Oil Company (ENOC), the Silver Sponsor. As a national initiative, the
exhibition reaffirms its commitment to fostering success and achievement by connecting talented Emiratis with innovative
opportunities and career pathways that contribute to shaping a brighter future.

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