Page 27 - RUYA CAREERS PR REPORT - SEPTEMBER 2025 (English)

Ru’ya 2025 to Strengthen Emiratisation and Empower Emirati Talent for the
Future of Work

• The leading empowerment and recruitment event for UAE Nationals returns for its 24
th
edition in September
• 150+ industry leaders from major companies will be scouting for talent
• Thousands of expected visitors will enjoy a packed programme of empowering talks &
workshops

th
Dubai, 9 September 2025: Ru’ya, Careers UAE, is all set to return for its 24th edition from 23 to 25
September 2025 at the Dubai World Trade Centre, reaffirming its role as a national platform that
supports the UAE’s Emiratisation vision and youth empowerment policies.

As the UAE accelerates its Emiratisation strategy, Ru’ya 2025 will connect Emirati youth with pathways
into high-demand industries, equip them with future-ready skills, and foster entrepreneurship and
innovation. More than a careers fair, Ru’ya has evolved into a national movement that aligns talent
development with the government’s priorities under the UAE Centennial 2071 and the National
Agenda.

This year’s edition will focus on inspiring and equipping Emirati youth to play a pivotal role in building
a diversified, knowledge-driven economy. The exhibition will welcome over 150 leading public and
private organisations, offering ambitious Emiratis a platform to explore career opportunities, engage
in training, and develop skills that meet the requirements of the future workforce.

Government-aligned features at Ru’ya 2025

The event agenda has been designed to directly support the UAE’s drive for Emiratisation and skills
development to reflect the strategic shifting of the labour market through incremental targets, with a
goal of 8% Emiratisation in the private sector by the end of 2025 and 125,000 UAE Nationals already
in private sector employment as of June 2025.

This year’s Ru’ya is designed to equip UAE Nationals with the skills, opportunities, and confidence to
thrive in a rapidly evolving job market. Anchored in national priorities, the event focuses on three key
pillars: Empowerment & Leadership, Entrepreneurship & Innovation, and STEM.

Visitors will take a journey through the show that reflects the full path from education to employment.
School students engage in skills competitions, exclusive academic programmes, and innovation
challenges in coding, AI, and emerging technologies that spark ambition and curiosity. University
students benefit from mentorships and scholarships that prepare them for the next stage of their
careers. Job seekers gain direct access to training workshops and on-the-spot interviews with leading
employers, supporting government efforts to equip citizens with future-ready skills and meaningful
employment.

These initiatives are delivered in close alignment with national policy, ensuring that every stage of
the Ru’ya journey directly supports the UAE’s wider vision for talent development and Emiratisation.