Page 22 - RUYA CAREERS PR REPORT - SEPTEMBER 2025 (English)

Press Release

Ru’ya Careers 2025 kicks-off tomorrow, connec�ng Emira�s with

180 employers and future-ready skills

• The three-day event guides young Nationals from school to employment, offering
mentorships, scholarships, and on-the-spot interviews
• Exhibitors include 180 leading employers, from DEWA and RTA to Amazon and PwC, offering
Emiratis direct access to jobs and future-ready skills

UAE, September 22, 2025: Ru’ya, Careers UAE, the leading career exhibi�on and empowerment forum
for Emira� youth, is set to kick-off its 24th edi�on tomorrow (September 23) at the Dubai World Trade
Centre. The three-day event brings together 180 public and private sector organisa�ons to offer
Emira�s direct access to job opportuni�es, transforma�ve workshops, and skills development
experiences designed to prepare them for the future of work.

Building on its record of impact, Ru’ya con�nues to play a pivotal role in the UAE’s Emira�sa�on
strategy and youth empowerment agenda. The show aligns with na�onal policy targets, including 8%
Emira�sa�on in the private sector by the end of 2025 and the 125,000 Na�onals already working in
the private sector as of June this year. In 2024, Ru’ya hosted 150 exhibitors and facilitated 7,000 on-
site interviews, underlining its role as a cornerstone of the UAE’s workforce development.

This year, visitors will connect with leading employers such as DEWA, RTA, HQ Police, ADCB, Amazon,
PwC, Emirates, and Majid Al Futaim. The event also works in close partnership with government
stakeholders including the Dubai Government Human Resources Department, the Emira� Human
Resources Development Council, the Ministry of Educa�on, and the KHDA, ensuring every element of
the programme directly supports na�onal talent strategies.

Asma Al Sharif, Assistant Vice President for Sustainability and Exhibi�ons Management at Dubai
World Trade Centre, stated: “As we open the doors to another exci�ng edi�on of Ru’ya, we reaffirm
our commitment to suppor�ng Emira� talent as they chart their future. This pla�orm con�nues to
grow in impact and relevance, offering thousands of job opportuni�es while equipping Na�onals with
the confidence, tools, and connec�ons needed to thrive. By crea�ng meaningful pathways to
employment, Ru’ya serves as a launchpad for the country’s most promising talent.”

Marwan Al Jassmi, Execu�ve Vice President, People, DP World GCC, said: “At DP World, we see Ru’ya
as a vital platform to engage directly with the next generation of Emirati talent. As Platinum Sponsor,
we are committed to supporting the UAE’s vision by creating meaningful opportunities for Nationals
across logistics, technology, and trade. Our focus is on equipping young Emiratis with the skills and
experiences that will drive the nation’s competitiveness in the decades ahead.”