Page 281 - RUYA CAREERS PR REPORT - SEPTEMBER 2025 (English)

9/24/25, 11:38 AM UAE: Job fairs use AI to find right candidate among thousands of applicants | Khaleej Times

Alia Yousef

Recruitment does not take place immediately at the exhibition; however, E& works to expedite the
recruitment process and subsequent procedures, as well as offer follow-up opportunities after the
exhibition.

Khaleej Times noticed that AI has been utilized on the E& platform in various forms, including
hologram tubes that display AI-powered digital information about the organization’s different
departments.

They also have an AI Photo Booth that converts visitors’ photos into cartoons, with the ability to print
the image.

There is also an AI-generated robot Barista, which is a coffee-making robot that prepares coffee and
ice cream for visitors based on their mood and topping preferences, with an interactive display on the
screen.

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