Page 35 - RUYA CAREERS PR REPORT - SEPTEMBER 2025 (English)

9/29/25, 11:59 AM Emirati employment: Ru’ya 2025 powers up the UAE’s future workforce
Key sectors including aviation, healthcare, retail, insurance, digital services, and logistics were represented. The Get
Hired! initiative played a pivotal role in accelerating interview processes and driving instant placements,
a WAM report said .

Spotlight on innovation and skills of the future
This year’s edition placed strong emphasis on innovation and future-ready industries. Dubai Municipality launched
the region’s first Virtual Reality Food Safety Inspector programme, while also collaborating with Rochester Institute of
Technology Dubai to introduce a Professional Certificate in Data Analytics, aimed at boosting youth digital
capabilities.
Dubai Police’s Air Wing opened up pilot vacancies, and Dubai Customs showcased its Masar 33 programme,
highlighting roles in advanced customs operations.

Shamsa Al Falasi, UAE Citi Country Officer and CEO of Citibank N.A., UAE, noted high youth engagement through
programmes like Mehnaty, while Asma Alsharif, AVP, Sustainable Development, Exhibitions, DWTC, emphasised the
platform’s ability to bridge Emirati talent with both traditional and future industries.

Competitions added dynamic energy: Etihad Private School won the “Game Out to Mars” challenge; Deira
International School took top spot in “FutureFit by DIDI”; Al Ittihad Private School Jumeirah won “The Next Founder”;
and Al Mawakeb, Garhoud, topped “The Hackathon”.

Empowering entrepreneurs and advancing Emiratisation
In a first, the Ru’ya Concept Store showcased products from nine Emirati entrepreneurs. The event, supported by
DP World, ADIB and ENOC, also featured PwC Middle East’s Watani programme, which has successfully onboarded
over 250 Emiratis to date.
With unprecedented participation and measurable impact, Ru’ya further cemented its role in the UAE’s Emiratisation
strategy. The next edition is scheduled for September 28–30, 2026 at DWTC.

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