Page 42 - RUYA CAREERS PR REPORT - SEPTEMBER 2025 (English)

9/26/25, 11:33 AM Ru’ya 2025 drives record job offers and showcases future skills for Emirati youth
Ru’ya 2025 underscored its role as the UAE’s leading platform for employment, skills development and
entrepreneurship, while expanding its focus on innovation and future-ready industries.

Innovation at the forefront

Among the highlights was Dubai Municipality’s first-of-its-kind Virtual Reality Food Safety Inspector
programme, enabling participants to practise real-life inspection scenarios in the food and beverage

sector. The municipality, along with Rochester Institute of Technology – Dubai, also launched a
Professional Certificate in Data Analytics, equipping young Emiratis with advanced digital skills in
support of Dubai’s transformation agenda.

Another major draw was the Dubai Police’s Air Wing recruitment drive, which announced vacancies for

University Lieutenant Pilots and Cadet Pilots. Applicants were able to register, upload documents and
secure interview slots on the spot for roles that will support humanitarian operations, search and rescue
missions, and community service.

Dubai Customs attracted strong interest from Emirati jobseekers through its flagship Masar 33
programme, alongside a range of professional development initiatives aimed at enhancing skills in

customs, logistics and commerce.

Employers step up hiring

Leading organisations across aviation, healthcare, retail, insurance, digital services, and logistics were
present, offering pathways into high-growth sectors. Quick-fire interviews through Ru’ya’s Get Hired!

initiative accelerated the hiring process, while training opportunities aligned with the UAE’s Emiratisation
targets.

“Ru’ya has become an exceptional bridge between talented Emirati youth and employers who are ready
to invest in them,” said Asma Alsharif, AVP, Sustainable Development, Exhibitions, DWTC. “This year we
saw strong demand not only in traditional industries, but also in future-focused areas such as data

analytics, aviation and digital services.”

Shamsa Al Falasi, UAE Citi Country Officer and CEO of Citibank N.A., UAE, added: “Ru’ya 2025 served
as an exceptional platform to connect with ambitious young Emiratis, allowing us to showcase key
initiatives such as our ‘Mehnaty’ programme and the wide array of opportunities we offer through

internships, early careers and professional roles.”

Voices of youth and entrepreneurship

On the final day of the event, winners of the various competitions held on the sidelines of the show were
officially announced. Etihad Private School secured first place in the "Game Out to Mars" competition,
while Deira International School emerged as the winner of "FutureFit by DIDI." The top spot in "The Next

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