Page 209 - CABSAT PR REPORT - MAY 2024

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including Engineers, System Integrators and Broadcasters within Digital, Content, Broadcast and Satellite; to Content Buyers,
Sellers, Producers and Distributors, making it an ideal platform for networking and learning about the latest industry developments.
CABSAT 2024 also boasts unique features such as the Co-Production Salon, a dedicated meeting lounge for business opportunities
for investment in Arabic content.
Across the three days, the event's conference offerings - the Content Congress, SATExpo Summit - will also convene over 150
globally renowned speakers and industry specialists who will lead discussions on key trends shaping the industry's future.
Visitors will also have the opportunity to tour the world-class facilities offered by Dubai Studio City, which is the largest media,
entertainment, and broadcasting hub in the region. Notably, the Dubai Studio City, a division of TECOM Group PJSC, also serves as
a Strategic Partner of CABSAT 2024. The media hub is known for its superior media infrastructure, including the largest soundstage
in the region, boutique studios, backlots, production offices, and recording studios.
"Embracing digitisation and harnessing the power of local talent can transform the regional creative industry's outlook, and Dubai is
firmly at the forefront of this evolution," said Majed Al Suwaidi, Senior Vice President of Dubai Media City, Dubai Studio City, and
Dubai Production City at TECOM Group PJSC.
"Dubai Studio City is accelerating the city's vision for artistic and cultural excellence through its continued support for the Dubai
Creative Economy Strategy, and as the Strategic Partner of CABSAT 2024, we are proud to advance the vital role and promising
prospects of the regional entertainment, broadcasting, and media industries."
The second edition of Integrate Middle East (Integrate ME), which is co-located with CABSAT 2024, aims to convene Pro AV and
system integration tech leaders while attracting buyers from across MENA's diverse sectors. Integrate ME 2024 features 250
exhibitors from 120 countries, showcasing an innovative lineup of Pro AV products and solutions.
With interactive offerings like digital signage, smart home simulators, multi-conference demo arenas, interactive learning zones,
lighting shows, and cutting-edge educational technologies, among others, Integrate ME 2024 is also set to replicate the success of its
inaugural edition held in 2023.
The IME Summit will explore important topics pertaining to AI and Hybrid Pro AV such as immersive storytelling, digital installations,
Pro AV innovation, the future of entertainment architecture, use of AI in built environment, Pro AV software integration, and the
potential of mixed reality market experiences, with renowned speakers and industry experts promising remarkable insights and
networking opportunities for visitors.
Abhishek Ganapathy, Director, Dubai World Trade Centre, said: "We are thrilled to celebrate the 30th anniversary of CABSAT 2024
along with the second edition of Integrate Middle East 2024, the flagship events uniting leading players from the media, broadcast,
satellite, and Pro AV industries. The strategic co-location promises exhibitors and visitors an avenue for growth and networking.
Businesses can leverage this platform to showcase their latest offerings to potential clients, while content creators and media
enthusiasts can gain insights into relevant trends shaping the industry. We welcome visitors from around the globe to visit the
premier events and make the most of this unique opportunity."
Together, the 30th edition of CABSAT and the second edition of Integrate Middle East are anticipated to facilitate a transformative
platform for both visitors and exhibitors to uncover emerging business opportunities across key sectors like education, media,
entertainment, hospitality, retail, communication, corporate, events, and real estate.

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