Page 211 - CABSAT PR REPORT - MAY 2024

Across the three days, the event’s conference offerings - the Content Congress,
SATExpo Summit - will also convene over 150 globally renowned speakers and
industry specialists who will lead discussions on key trends shaping the
industry’s future.

Visitors will also have the opportunity to tour the world-class facilities offered by
Dubai Studio City, which is the largest media, entertainment, and broadcasting
hub in the region. Notably, the Dubai Studio City, a division of TECOM Group
PJSC, also serves as a Strategic Partner of CABSAT 2024. The media hub is
known for its superior media infrastructure, including the largest soundstage in
the region, boutique studios, backlots, production offices, and recording studios.

“Embracing digitisation and harnessing the power of local talent can transform
the regional creative industry’s outlook, and Dubai is firmly at the forefront of this
evolution,” said Majed Al Suwaidi, Senior Vice President of Dubai Media City,
Dubai Studio City, and Dubai Production City at TECOM Group PJSC.

“Dubai Studio City is accelerating the city’s vision for artistic and cultural
excellence through its continued support for the Dubai Creative Economy
Strategy, and as the Strategic Partner of CABSAT 2024, we are proud to
advance the vital role and promising prospects of the regional entertainment,
broadcasting, and media industries.”

The second edition of Integrate Middle East (Integrate ME), which is co-located
with CABSAT 2024, aims to convene Pro AV and system integration tech leaders
while attracting buyers from across MENA’s diverse sectors. Integrate ME 2024
features 250 exhibitors from 120 countries, showcasing an innovative lineup of
Pro AV products and solutions.

With interactive offerings like digital signage, smart home simulators, multi-
conference demo arenas, interactive learning zones, lighting shows, and cutting-
edge educational technologies, among others, Integrate ME 2024 is also set to
replicate the success of its inaugural edition held in 2023.

The IME Summit will explore important topics pertaining to AI and Hybrid Pro AV
such as immersive storytelling, digital installations, Pro AV innovation, the future
of entertainment architecture, use of AI in built environment, Pro AV software
integration, and the potential of mixed reality market experiences, with renowned
speakers and industry experts promising remarkable insights and networking
opportunities for visitors.

Abhishek Ganapathy, Director, Dubai World Trade Centre, said: “We are thrilled
to celebrate the 30th anniversary of CABSAT 2024 along with the second edition
of Integrate Middle East 2024, the flagship events uniting leading players from

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