Page 21 - CABSAT PR REPORT - MAY 2024

code-based design systems and AI to automate data-driven graphics workflows across digital

media assets.”

Pavel Potužák, CEO, Aveco, commented: "We are delighted to have participated and introduced

our new revolutionary product – ASTRA Media Factory– at CABSAT 2024. This innovative

product has already won this year's Best of Show 2024 award at NAB in the TV tech category.

ASTRA Media Factory is a single platform with three dimensions, with the first dimension

referring to the suite of services, covering the whole lifecycle of assets, automating studio

production, management, playout, and distribution. The second dimension is the environment,

which refers to its ability to function in any combination of On-Prem, Remote, and Multi-Cloud.

Integration is the third dimension, with a vast library of integrated third-party products available

from Aveco. In all three dimensions, ASTRA Media Factory offers a unified user experience and

expands unified workflows. It also enables media organisations to leverage on-prem technology

investments and seamlessly expand to the cloud. The three-dimensional flexibility allows ASTRA
Media Factory to get very close to the dreams of the customers, which further increased its

popularity among visitors at this year’s CABSAT."

th
This year's landmark 30 edition also features demonstrations of technology that attendees were
able to interact with. A big hit with visitors and exhibitors alike, the GlamBot, a high-speed camera

attached to a robotic arm that is designed to snap dynamic images in a mirrored tunnelgave the

conference a sense of Hollywood glamour and created covetable moments to share on social

media.

This year's edition CABSAT also enjoyed its own red carpet experience at the BroadcastProME

Manufacturer Awards, which recognised firms for their products that make a difference in the
region's broadcast sector, with the team picking up a plaque for their contributions.