Page 297 - CABSAT PR REPORT - MAY 2024

5/13/24, 10:39 AM CABSAT 2024 to highlight latest innovations in media and entertainment sectors, promises to transform industry’s future - Middle …
The Co-Production Salon at CABSAT is designed to be a dedicated meeting lounge that will
facilitate business opportunities to drive investments in Arabic content and attract foreign film

and TV projects to the MEASA. Participants at the Co-Production Salon can explore
opportunities in co-production in long-form entertainment content, co-funding entertainment

content, commissioning projects for OTT Originals, as well as other content funding avenues
such as brand integration, private investments, and much more.

Last year’s session successfully facilitated over 350 targeted co-production and content

partnership meetings, resulting in a significant number of deals in commissioning, co-funding,
and distribution, reaching USD 8 million in total investments tracked year to date. With over
250 companies applying for admittance in the previous edition, this year’s session is expected

to have greater reach among the MENA stakeholders.

The Content Congress is another key session which is set to gather professionals from the
media, broadcast, and technology spaces to analyse trends and explore ideas that will impact

how individuals create, connect, and monetise the content lifecycle. This will allow participants
to keep pace with the changing media landscape, understand cross-border and regional

collaboration, and leverage the growing content creation economy for new opportunities. In
addition, the Virtual Production Studio demo will be available exclusively at CABSAT 2024 and

will provide filmmakers with guidance, tips, and best practices for working with virtual sets in
films, TV shows, commercials, and live events. The demo will cover various topics related to

virtual sets, including an overview of virtual sets and how they work, benefits and limitations
of using virtual sets in production, types of virtual set software and hardware, and technical
requirements for creating and shooting on virtual sets among others.

Hany Bartella, Managing Director, Middle East and Africa at Grass Valley, commented, “We are

thrilled to participate in this year’s CABSAT conference, where we will showcase a wide range
of product updates and advancements on the Grass Valley booth. The conference provides an

opportunity for us to affirm our commitment to enhancing both hardware and software
technologies, addressing the growing demands in the region. Come and find out more about

our award-winning LDX 150, our top-of-the-line live broadcast camera, the award-winning
Maverik X, the leading adaptable software-based production switcher, Playout X, Grass Valley’s

AMPP SaaS platform, and how Grass Valley can assist you in meeting all your production
requirements.”

Visitors of the 30th edition of CABSAT will also have the opportunity to tour the world-class
facilities of Dubai Studio City, the region’s largest media, entertainment, and broadcasting

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