Page 301 - CABSAT PR REPORT - MAY 2024

5/13/24, 10:40 AM CABSAT 2024 to highlight latest innovations in media and entertainment sectors - UAE - Emirates24|7

The Co-Production Salon at CABSAT is designed to be a dedicated meeting lounge that will facilitate business opportunities to drive
investments in Arabic content and attract foreign film and TV projects to the MEASA. Participants at the Co-Production Salon can
explore opportunities in co-production in long-form entertainment content, co-funding entertainment content, commissioning projects
for OTT Originals, as well as other content funding avenues such as brand integration, private investments, and much more.

Last year's session successfully facilitated over 350 targeted co-production and content partnership meetings, resulting in a

significant number of deals in commissioning, co-funding, and distribution, reaching USD 8 million in total investments tracked year to
date. With over 250 companies applying for admittance in the previous edition, this year's session is expected to have greater reach
among the MENA stakeholders.

The Content Congress is another key session which is set to gather professionals from the media, broadcast, and technology spaces
to analyse trends and explore ideas that will impact how individuals create, connect, and monetise the content lifecycle. This will
allow participants to keep pace with the changing media landscape, understand cross-border and regional collaboration, and
leverage the growing content creation economy for new opportunities. In addition, the Virtual Production Studio demo will be
available exclusively at CABSAT 2024 and will provide filmmakers with guidance, tips, and best practices for working with virtual sets
in films, TV shows, commercials, and live events.

The demo will cover various topics related to virtual sets, including an overview of virtual sets and how they work, benefits and
limitations of using virtual sets in production, types of virtual set software and hardware, and technical requirements for creating and
shooting on virtual sets among others.

Hany Bartella, Managing Director, Middle East and Africa at Grass Valley, commented, “We are thrilled to participate in this year's
CABSAT conference, where we will showcase a wide range of product updates and advancements on the Grass Valley booth. The

conference provides an opportunity for us to affirm our commitment to enhancing both hardware and software technologies,
addressing the growing demands in the region. Come and find out more about our award-winning LDX 150, our top-of-the-line live
broadcast camera, the award-winning Maverik X, the leading adaptable software-based production switcher, Playout X, Grass
Valley's AMPP SaaS platform, and how Grass Valley can assist you in meeting all your production requirements.”

Visitors of the 30th edition of CABSAT will also have the opportunity to tour the world-class facilities of Dubai Studio City, the region’s
largest media, entertainment, and broadcasting hub, and the Strategic Partner of CABSAT 2024. Part of TECOM Group PJSC, Dubai
Studio City strengthens Dubai’s cultural and creative ecosystem by connecting global media talent with world-class infrastructure,
including the largest sound stages in the region, boutique studios, backlots, sets, water tanks, production offices, recording studios,
and much more.

The venues are the perfect spot for filming blockbuster movies, and leading Hollywood projects including 'Vanguard' and 'Star Trek
Beyond' were developed at the destination. As part of TECOM Group’s media cluster alongside Dubai Media City and Dubai
Production City, Dubai Studio City provides a conducive environment for creative talents, technicians, and media specialists from
around the world.

CABSAT's SATExpo Summit will also return this year to unite regional and global satellite and space technology industry influencers,
including inventors, prominent leaders, engineers, government officials, and a wide range of solution providers. SATExpo will
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