Page 311 - CABSAT PR REPORT - MAY 2024

will facilitate business opportunities to drive investments in Arabic content and attract

foreign film and TV projects to the MEASA. Participants at the Co-Production Salon can

explore opportunities in co-production in long-form entertainment content, co-funding
entertainment content, commissioning projects for OTT Originals, as well as other

content funding avenues such as brand integration, private investments, and much

more.

Last year's session successfully facilitated over 350 targeted co-production and content
partnership meetings, resulting in a significant number of deals in commissioning, co-
funding, and distribution, reaching USD 8 million in total investments tracked year to
date. With over 250 companies applying for admittance in the previous edition, this
year's session is expected to have greater reach among the MENA stakeholders.

The Content Congress is another key session which is set to gather professionals from
the media, broadcast, and technology spaces to analyse trends and explore ideas that
will impact how individuals create, connect, and monetise the content lifecycle. This will
allow participants to keep pace with the changing media landscape, understand cross-
border and regional collaboration, and leverage the growing content creation economy
for new opportunities. In addition, the Virtual Production Studio demo will be available
exclusively at CABSAT 2024 and will provide filmmakers with guidance, tips, and best
practices for working with virtual sets in films, TV shows, commercials, and live events.
The demo will cover various topics related to virtual sets, including an overview of virtual
sets and how they work, benefits and limitations of using virtual sets in production, types
of virtual set software and hardware, and technical requirements for creating and
shooting on virtual sets among others.

Hany Bartella, Managing Director, Middle East and Africa at Grass Valley, commented,
“We are thrilled to participate in this year's CABSAT conference, where we will
showcase a wide range of product updates and advancements on the Grass Valley
booth. The conference provides an opportunity for us to affirm our commitment to
enhancing both hardware and software technologies, addressing the growing demands
in the region. Come and find out more about our award-winning LDX 150, our top-of-
the-line live broadcast camera, the award-winning Maverik X, the leading adaptable
software-based production switcher, Playout X, Grass Valley's AMPP SaaS platform,
and how Grass Valley can assist you in meeting all your production requirements.”

Visitors of the 30th edition of CABSAT will also have the opportunity to tour the world-
class facilities of Dubai Studio City, the region’s largest media, entertainment, and

https://menafn.com/1108202676/CABSAT-2024-to-highlight-latest-innovations-in-media-and-
entertainment-sectors-promises-to-transform-industrys-future